BIG LOVE.
It’s what we’re all about.
Two little words with the power to inspire everything we do.
To us, BIG LOVE isn’t just a slogan or a mantra. It’s a mindset. An optimistic attitude to celebrate what makes us different and appreciate what we have in common.
BIG LOVE is open to anyone – regardless of age, religion, background, gender, physical ability, or sexual identity. It’s for the young and the young-at-heart. The open-hearted and the open-minded. Those who live to drive, those who drive to live, and every kind of driver in between.
Because, after all,
MINI is for everyone.
And BIG LOVE is for all.
FOR EVERY KIND OF DRIVER, AND EVERY KIND OF DRIVE.
What Gets Our Motor Running.
The MINI Community. WE’RE ALL DIFFERENT, BUT PRETTY GOOD TOGETHER.
MINI has a knack for bringing people from all walks of life together around one shared love of the road. They say that MINI is the only car that comes standard with friends – and it’s true. Whether you’re at one of our Owner events like MINI United, or you’re waving to a fellow MINI driver on the road, you’ll always have a friend nearby who loves their MINI as much as you do.
Pure Motoring Fun. WE DRIVE FOR THE LOVE OF IT.
There are many cars made to get you from A to B, but MINI isn’t one of them. Sure, you can easily plot Point B in your MINI’s Navigation system and get there in the most efficient way possible. But you won’t want to. Because the instant you take that first corner and experience MINI’s “go-kart feel”, you’ll find any excuse to skip Point B and take an extended detour. Just ask anyone who drives a MINI. Or better yet, take one for a spin yourself.
Iconic Design. IT’S GOOD TO BE DIFFERENT.
MINI has always embraced difference. Since 1959, our Owners saw their MINI as an extension of their own unique selves. They customized it to reflect their personal style. They turned it into a symbol of individuality and self-expression. They defied the idea that a car is just a car, and in turn, defined us. So here’s to thinking different. It’s what makes us see beyond the similar and open our minds to a bigger view. It’s what drives our world forward.
A Sustainable Future. REBELS WITH A CAUSE.
Since our beginnings, we’ve strived to create cars that offer maximum fun with a minimal footprint. Our electrified lineup carries this tradition forward. From the All-Electric MINI 3 door to the MINI Countryman Hybrid SUV, each model uses battery-powered motor technology to add even more energy to the MINI driving experience. And with reduced emissions (including 0 emissions in the All-Electric MINI), they’re proof positive that sustainability and driving fun need not be mutually exclusive.